Panasonic North America
In 2013, Panasonic North America relocated its headquarters from from Secaucus, New Jersey to downtown Newark in part to be closer to the NEC. Approximately 1,000 Panasonic employees and contractors are now located in the new headquarters, just a few-minute all-enclosed walk from Newark Penn Station.
In Panasonic’s selection of Newark as its new North America headquarters location, access to rail was one of the most important factors the firm considered. Panasonic focused its search on urban hubs with easy access to transit, in large part because it is seeking enhanced rail access for its existing workers as well as to attract and retain young talent from the cities. Rail also plays a role in supporting the company’s goal of becoming the top “green innovation” electronics company by 2018. As a Japanese company with frequent visitors from Japan, quick access to Newark Liberty International Airport via rail also was a key driver of the firm’s site selection.
Based on internal surveys, Panasonic expects 50 percent of its workforce will use rail or other forms of transit. Panasonic has an internal goal of 80 percent transit usage, and it is encouraging staff to work while traveling on commuter rail as a way to reduce hours in the office.
Panasonic’s new North American headquarters in Newark, NJ. Photo courtesy of Panasonic.